Your suppliers changed their prices.
Now what?
Every time Harken, Lewmar, or Ronstan publishes a new price file, you lose a weekend to spreadsheets. Reformatting columns, cross-referencing MAP floors, rebuilding upload files for your website and Amazon — for every supplier, every time. PriceTool processes those same files in under 2 minutes. Prices recalculated. MAP enforced. Channel files ready.
18 suppliers. 18 different file formats. One spreadsheet nightmare.
Harken sends an Excel file with columns in one order. Lewmar sends a completely different layout. Ronstan uses a third format. Selden, Facnor, Sta-Lok, Wichard — each one different. You have a folder of 18 spreadsheet templates just to normalize the data before you can even start repricing.
And then January hits. Five suppliers drop new price lists in the same week. That is 10,000 products to reprice, and every file has to be reformatted by hand first.
You did not start a marine retail business to spend your weekends in Excel.
PriceTool reads all 18 supplier formats natively. Upload the file. Get standardized, repriced data in under 2 minutes. No templates. No reformatting. No weekends lost.
See all 18 supported suppliersRonstan raised costs in January. You found out in March.
Two months of selling 200 products at negative margin. That is money you already lost and will never recover. It happens because updating prices manually is so painful that it falls behind — and there is no alert when supplier costs change.
Or worse: a MAP violation notice from Lewmar because one price on Amazon dipped below the floor. One spreadsheet mistake and you are explaining yourself to keep your authorized dealer status.
PriceTool recalculates every downstream price the moment a new supplier file is processed. MAP floors and MSRP ceilings are enforced automatically on every product, every channel, every time. Prices physically cannot go below MAP.
You updated your website. Did you update Amazon too?
If you sell on your website and Amazon — or your website, Amazon, and eBay — you already know the anxiety. You update one channel and forget the other. Or you update both but with slightly different prices because the spreadsheets got out of sync.
Three of the five largest marine retailers we studied have zero marketplace presence. Not because they do not want to sell on Amazon — because the pricing complexity is too hard to manage manually at scale.
PriceTool manages per-channel pricing from a single master catalog. Different markups for your website versus Amazon versus eBay, all calculated from one source of truth. When a supplier cost changes, every channel updates simultaneously.
Generic tools were not built for your business.
Enterprise PIM systems cost six figures and take months to configure. Shopify apps handle pricing for t-shirts, not for Robline rope sold by the foot from 600-foot spools. Generic import tools do not know that Harken enforces MAP at 20% off MSRP, or that a Sta-Lok terminal and a Selden furler need completely different pricing models.
PriceTool was built from the ground up for marine equipment retail. It knows your suppliers, your pricing structures, your channels, and your workflow.
UOM Packaging Variants
Buy a 600-foot spool, automatically create 50-foot and 100-foot listings with correctly calculated per-unit pricing.
Three-Tier Customization
Your descriptions and overrides persist through every supplier update — never overwritten, no matter how many times the supplier sends a new file.
Three Pricing Models
Standard wholesale markup, percent-off-MSRP, percent-off-list — because different suppliers require different approaches.
The numbers behind the product.
Since PriceTool does not yet have customer testimonials, these specifics speak for themselves.
Additional capabilities: 3 pricing models • 6 rounding rule options • Full version control • Mass discontinuation protection
Supported suppliers
Channel exports expanding in 2026.
PriceTool currently generates upload-ready files for ASPDNSF (AspDotNetStorefront). Direct export support for these platforms is in active development:
Shopify
CSV and GraphQL API export
BigCommerce
CSV export with existing live store validation
Amazon
SP-API JSON feed format
eBay
Seller Hub CSV and Inventory API
Magento / Adobe Commerce
CSV export (three profiles)
WooCommerce
CSV and REST API export
Note: PriceTool's core pricing engine — the part that reads supplier files, calculates prices, and enforces MAP/MSRP — works today regardless of your sales platform. Channel exports determine the format of the output file; the pricing automation is already production-ready. Research is complete for all six platforms. Implementation is underway.