Your business. Your suppliers. Your channels.
PriceTool works for marine retailers from 2,000 SKUs to 100,000+. Whether you sell on one channel or three, carry 5 suppliers or 100, and manage pricing alone or with a team — the problem is the same: manual pricing does not scale. Here is what PriceTool looks like for businesses like yours.
Use Case 1
40+ suppliers. 10,000 SKUs. Every file a different format.
You run a Shopify store specializing in sailing hardware and rigging. Your catalog includes 10,000+ SKUs from 40+ suppliers — Harken, Lewmar, Ronstan, Spinlock, Selden, and dozens more. Each supplier sends pricing data in a different format. Harken uses one column layout; Lewmar uses another; Ronstan a third.
You maintain a folder of spreadsheet templates — one for each supplier — just to normalize the data before you can start repricing. When a supplier changes their file format even slightly, you rebuild the template. Your pricing rules are different for each supplier too: Harken enforces MAP at roughly 20% off MSRP, while others give you more flexibility.
You know you should sell on Amazon. Your catalog is deep enough, your inventory is strong, and the demand is there. But you can barely keep your website prices current across 40 suppliers. Adding a second channel with different pricing rules? The spreadsheet work would double.
January is your nightmare. Five major suppliers drop new price lists in the same week — Harken, Lewmar, Ronstan, Selden, and Facnor. That is 10,000 products to reprice. You clear your calendar, cancel your weekend, and start grinding through files. The last supplier does not get updated until February. Sometimes March.
Before PriceTool
- ✗ One spreadsheet template per supplier — rebuilt every time a format changes
- ✗ January wipes out weeks: five suppliers, 10,000 products, weekends cancelled
- ✗ Amazon expansion impossible — adding a second channel doubles spreadsheet work
- ✗ MAP compliance is manual — one missed formula means a compliance notice
With PriceTool
- Upload each file as-is — dedicated format transformers handle normalization. No templates. Under 2 minutes per file.
- Five supplier files in January: roughly 10 minutes total. All 10,000 products repriced before lunch.
- Amazon added as a second channel with different markup rules. One upload updates both channels.
- Harken MAP enforcement automatic on every product, every channel, every update.
The outcome: Your weekends back. Your January resolved in a morning instead of a month. And the marketplace revenue you have been leaving on the table for years.
Relevant features: Supplier Formats, Multi-Channel Pricing
Use Case 2
$40M in annual revenue. Zero marketplace sales. 300+ suppliers.
You are a family-owned marine supply company with decades in business. Your catalog is enormous — 100,000+ SKUs from 300+ suppliers. You sell from a physical store, a website, and a wholesale B2B portal with different pricing tiers for retail and professional customers.
Your e-commerce is running on two systems simultaneously — a legacy platform and a modern one, mid-migration. Product descriptions are 20-30% incomplete. Your navigation has typos that have been there for years. Staff has 150+ years of combined experience but limited e-commerce tooling.
Most of your business still happens by phone and email. Your website exists but it is not your growth engine — it is a catalog that sometimes takes orders. You know you should be on Amazon. At your scale, even a modest conversion rate on marketplace traffic would be meaningful revenue. But with 300 suppliers and two pricing tiers, the complexity is beyond what any manual process can handle.
The hidden danger: A supplier raises costs and you do not update your retail prices for months. Across 100,000 SKUs, you have no way of knowing how many products are selling at eroded margins right now. The Ronstan cost increase in January might not get reflected on your website until March. That is two months of negative margin on every affected product — money you will never recover.
Before PriceTool
- ✗ Two-month lag between supplier cost increases and updated retail prices
- ✗ No reliable way to detect discontinued products before a customer orders one
- ✗ B2C and B2B pricing managed separately — double the work, double the error risk
- ✗ Amazon expansion impossible with 300 suppliers and two pricing tiers
With PriceTool
- When a supported supplier publishes a new file, prices recalculate immediately. No two-month gap. No margin erosion.
- Dual-tier pricing: different policies for B2C retail and B2B wholesale. Both update simultaneously from the same supplier file.
- Discontinued product alerts before a customer orders something you cannot fulfill.
- Your improved descriptions and category assignments are protected through every supplier update.
The outcome: Margin protection across every product from supported suppliers. Discontinued product alerts that save you from customer service nightmares. And a clear path to marketplace expansion that does not require hiring a pricing team.
Relevant features: How It Works, Data Quality & Safety
Use Case 3
Shopify. Amazon. eBay. 13,000 products. One person.
You sell on Shopify, Amazon, and eBay — over 13,000 products from 100+ suppliers. You are expanding aggressively, adding new products every week. Your growth strategy is volume: more products, more channels, more reach.
But data quality is suffering. Your import process has created problems you cannot easily fix:
- 31% of your products show a "SALE" badge with zero actual discount — the compare-at price equals the selling price. Customers notice. It erodes trust.
- Your eBay performance is struggling — only 785 of your 13,000+ products are actively listed, and your feedback rating is below 95%.
- Product data has encoding errors and inconsistencies from bulk imports.
- You sell Robline rope by the foot from bulk spools, and pricing each variant by hand is slow and error-prone.
MAP compliance is a constant anxiety. You sell Harken and Lewmar on Amazon, where both manufacturers monitor dealer pricing. One spreadsheet error, one price that did not update when the supplier changed costs, and you get a compliance notice. At your volume, manually checking MAP across 13,000 products on three channels is not feasible.
Before PriceTool
- ✗ 31% of listings show false "SALE" badges — compare-at price equals sale price
- ✗ MAP compliance anxiety on Harken and Lewmar products across three channels
- ✗ Robline rope variants hand-priced individually — slow, error-prone, breaks on cost change
- ✗ Every channel update is separate — risk of forgetting one channel
With PriceTool
- Rule-based pricing eliminates false sale badges. MSRP handled correctly. Your 31% false-sale problem disappears.
- Harken and Lewmar MAP floors enforced automatically on Shopify, Amazon, and eBay. Every update, every channel.
- Define your Robline spool once — 50-foot and 100-foot variants priced automatically. When spool cost changes, all variants update.
- One supplier file upload recalculates prices for all three channels simultaneously, with different markups per channel.
The outcome: Professional pricing presentation across all three channels. MAP compliance you do not have to think about. Variant pricing that updates automatically. And the bandwidth to keep expanding your catalog without the data quality getting worse.
Relevant features: MAP & Compliance, Multi-Channel Pricing
Different businesses. Same problem.
Regardless of size, channel count, or supplier volume, every marine retailer hits the same wall.
| Challenge | Small Specialist 2,000 SKUs |
Mid-Size Multi-Brand 10,000 SKUs |
Large Distributor 100,000 SKUs |
|---|---|---|---|
| Supplier file reformatting | Hours per file | Hours per file | Hours per file |
| MAP compliance checking | Manual per product | Impractical | Impossible |
| Multi-channel pricing | Avoided or inconsistent | Painful | Not attempted |
| Stale price detection | Eventually noticed | Often missed | Almost always missed |
| Discontinued product tracking | Ad hoc | Unreliable | Impossible manually |
PriceTool solves the same core problem at every scale. The math is the same whether you have 5 suppliers or 300: manual pricing does not scale, and the consequences of errors compound with every product and every channel you add.